India's packaging and printing industry has become a potential market of International concern.

For the India market, domestic views tend to polarize. Most people think that India's infrastructure is backward, people's living standard is low, and the market prospect is not good. But in fact, India has become the darling of international capital in recent years, and India's printing and packaging market has great potential.

India has a relatively wider demand for packaging because of inadequate infrastructure, low safety standards and lack of adequate refrigeration conditions. India is also the world's largest tea producer, and the number of registered juice and beverage producers is increasing. The bottled water market is growing at a rate of 38% a year, and the cosmetics market will grow by about 7% a year.

India is a growing plastic market, consuming nearly 12.8 million tons of plastic annually and 285 million tons of plastic annually worldwide. India's plastic packaging industry will more than double its current sales by 2020 to $73 billion, with an annual growth rate of 18%, according to a report released locally in India. At present, the sales of plastic packaging industry in India is about 32 billion US dollars, accounting for only 4% of the global plastic packaging industry. India's per capita packaging consumption is only 4.3 kg, very low compared with 42 kg and 19 kg in Germany and Taiwan.

In addition, in India's printing machinery and equipment market, according to the statistics of printing machinery and equipment sets, in 2010-2011, 2813 sets of old equipment / sets, 283 sets of new equipment / sets, the old equipment is 10 times more than the new equipment. From 2012 to 2013, there were 3 450 sets of old equipment and 398 sets of new equipment. Today India's printing machinery is still dominated by old equipment, and the renewal rate is too slow.

India has become a battleground for packaging giant.

At present, India has become a global market for paper giants. Earlier, the international paper industry successfully entered India by acquiring a 75% stake in Andhra Pradesh Paper Corporation (APPM), which has 250,000 tons of non-coated paper production capacity. Recently, it includes the production base of Japan Prince Paper Group, Asia's largest paper group, and Sweden Aishengya Group, the world's largest domestic paper producer, in India. Also put into operation one after another.

In the packaging and printing industry, the layout of the India market is early in time, such as Dali, and so on. In the field of equipment, many well-known international companies have begun to set up printing factories and branches. Compared with the rapid development of Chinese mobile phone manufacturers, China's paper and packaging printing industry, which suffers from overcapacity, seems to have not realized the huge opportunities of the Indian market.

In the printing industry, a highly targeted knowledge of selling professional printing equipment to serve, solve problems, and fully understand the industry's pain points has become more critical than ever before. This may require a reassessment of the existing sales force of printing machinery, or the replacement of generalists with more specialized and experienced sales representatives, thereby providing printing companies with more nuanced expertise, professional high-end printing equipment and personalized services.